Air Max Plus or AMP was introduced in the fall of year 1998 by Nike, an American manufacturer known worldwide for its exquisite athletic, and sports equipments such as clothing, accessories, shoes, and other related products. The company acquired its name from the Greek goddess of victory, Nike. It promotes its products under the same brand name, and also as Air Jordon, Total 90, Nike Golf, and team Starter, as well as under brands of wholly-owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. The AMP's were the first running shoes to feature Nike's Tuned Air system. The Tuned Air System consists of two opposing polymer hemispheres that rebound against each other to absorb shock. It is commonly referred to as Air TN or Air Tuned. These shoes were introduced in sneakerheads colors such as orange, red and black and were in limited edition, making it very desirable. The Air max Plus was a massive hit in London and France, however didn't do too well in the US. Despite of being released in more than 100 color variations these shoes have only a few well-known favorites. The 'hyper blue' color was a huge hit in the US and other markets. As a result of its unpopularity the prices crashed, which rarely is seen with Nike products. Different variations of the Air Max plus have been released such as the Air Max slip-on, Air Max Plus2, Air Max Plus3, Air Max Plus4, and Air Max Plus5, however none of these have been much successful.
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